The Impact of Emotional Intelligence on Leadership

Leadership Organization Development Journal Emerald Article: Emotional intelligence and leadership effectiveness Robert Kerr, John Garvin, Norma Heaton, Emily Boyle Article information: To cite this document: Robert Kerr, John Garvin, Norma Heaton, Emily Boyle, (2006),Emotional intelligence and leadership effectiveness, Leadership Organization Development Journal, Vol. 27 Iss: 4 pp. 265 - 279 Permanent link to this document: http://dx.doi.org/10.1108/01437730610666028 Downloaded on: 27-10-2012 References: This document contains references to 68 other documents Citations: This document has been cited by 29 other documents To copy this document: permissions@emeraldinsight.com Users who downloaded this Article also†¦show more content†¦However, they also question the conceptual validity of a key branch (managing emotions) of the MSCEIT. Originality/value – Although EI is viewed as a key determinant of effective leadership within leadership literature there is a relative dearth of supporting research that has not used student sample populations or a conceptually suspect model of EI within their research methodology. Keywords Emotional intelligence, Leadership, Management effectiveness, Intelligence tests Paper type Research paper What is emotional intelligence? Salovey and Mayer (1990) ï ¬ rst established the term â€Å"emotional intelligence†(EI). They hypothesized a framework describing a set of skills: . . . relevant to the accurate appraisal and expression of emotion in oneself and in others, the effective regulation of emotion in self and others, and the use of feeling to motivate, plan, and achieve in one’s life (Salovey and Mayer, 1990, p. 185). Thus, they implied that the two distinct mental processes, thinking and feeling, actually work together. Their theory of EI focuses on the extent to which people’s cognitive capabilities are informed by emotions and the extent to which emotions are cognitively managed (George, 2000). Since, Salovey and Mayer’s (1990) conceptualization of EI the ï ¬ eld has become inundated with a deluge of different tests all purporting to be effective assessments of an individual’s EI. The mainShow MoreRelatedThe Impact Of Emotional Intelligence On Leadership999 Words   |  4 PagesThe Impact of Emotional Intelligence on Leadership and Leadership development in the non-profit sector. Gone are the days of intelligence relating only to academia and the testing of the intelligence quotient (IQ). The 21st century brought about the introduction of â€Å"emotional intelligence† as an added skill set in a leader’s tool kit. Essentially, the ability be aware and manage one’s own emotions, the others emotions, and effectively applying that information to guide ones thinking and actionsRead MoreImpact of Emotional Intelligence on Leadership3981 Words   |  16 PagesTHE IMPACT OF EMOTIONAL INTELLIGENCE ON LEADERSHIP INTRODUCTION Our World today has more civilized societies with ever expanding population, having diversity in racial polarization, creed and gender. One common thread or feature in all these people is that everyone has feelings and emotions, and emotions engender emotional intelligence. We, being humans, are superior over other living creatures- we can think, feel and rationalize. Because of that we are being deluded by many behaviours, traitsRead MoreEmotional Intelligence : The Impact Vulnerability Has On Leadership Within Nursing Care1520 Words   |  7 PagesEmotional Intelligence: The Impact Vulnerability Has On Leadership within Nursing Care Empathy is used to describe a wide range of experiences. It is the â€Å"capacity† to share and understand other people’s emotions and another’s â€Å"state of mind†. Empathy is being able to imagine what someone else might be thinking or feeling, while maintaining a state of vulnerability to one’s previous experiences, biases, and emotions. Empathy is a very powerful concept that is often misunderstood, or discountedRead MoreHow Leadership Styles Influence On An Organization s Climate Essay1019 Words   |  5 Pages The article of Leadership That Gets Results provides the six leadership styles for individuals to understand how leadership styles influence on an organization’s climate. Furthermore, the six leadership styles are consisted of the emotional intelligence: self-awareness, self-management, social awareness, and social skill. Therefore, these three concepts, such as the six leadership styles, the elements of emotional intelligen ce, and an organization’s climate, will influence each other because theRead MoreThe Skills And Knowledge I Learned Through The Course1510 Words   |  7 Pagesmany things in leadership such as management vs leadership, emotional intelligence, team stages of development, situational leadership, servant leadership, and Myers-Brigs Personality assessment tool. Also, while taking this course, I also identified my dependable strengths as well as my areas of weakness. At the beginning, I will talk about my personal definition of leadership. Then, I will summarize my self-evaluation/self-assessment by using MBTI, Big 5, and Emotional Intelligence. I will alsoRead MoreEmotional Inelligence Essay examples1669 Words   |  7 Pagesyears emotional intelligence has become one of the hottest topics between organizations. Researches have been working on this topic for time to time, to demonstrate or refute the importance of feelings. In the beginning common thoughts from managers and or supervisors were; emotions are in the way; emotions try to keep us from making good decisions; emotions increase a lack on focusing. Fortunately, an indeed research takes emotional intelligence to an ultimate ideal in which intelligence is basedRead MoreEmotional Intelligence ( Eq )950 Words   |  4 PagesEmotional Intelligence (EQ) can best be described as the ability to identify and manage your own emotions as well as others (Psychology Today). Generically speaking, this definition will suffice, but the more detailed levels of understanding help provide a clearer picture as to what emotional intelligence is. A high level of EQ has a direct correlation with effective leadership because both subjects involve groups of people. Emotional Intelligence can be broken up into five categories, all of whichRead MoreLeadership Styles And Their Preferred Language Of Appreciation1017 Words   |  5 Pagesstewardship of the HR profession. Management leadership is an ongoing responsibility and an art that develops over time. According to the late George Terry (1981), the primary task of a manger is to enable a working environment that will induce and maintain an enthusiastic desire to accomplish work among employees (p. 90). Leadership progresses with experience, observation, and interaction with employees. The critical understanding of leadership is being able to motivate employees to invest theirRead MoreThe Relationship Between Emotional Intelligence And Leadership1232 Words   |  5 Pagesarticles to discuss the relationship between emotional intelligence and leadership. I will discuss the reasoning for the credibility of each source chosen for this paper, summarize interesting information provided by each article, discuss any findings related to the topic, and discuss how the topic will influence my future behaviors. Overview of Credible Sources Before I can start discussing the relationship between emotional intelligence and leadership, I must explain why the three sources used inRead MoreEmotional Intelligence Impact An Employees Communication And Success1329 Words   |  6 Pageswill address how emotional intelligence impacts an employees’ communication and success in an organization. Recognizing, understanding and managing the verbal and non-verbal emotions of themselves and others can positively impact their performance and the organizations. Emotional intelligence could be the missing link from taking an organization from good to great. Emotional Intelligence: The Missing Link The understanding of how individuals with average intellectual intelligence (IQ) could outperform The Impact Of Emotional Intelligence On Leadership The Impact of Emotional Intelligence on Leadership and Leadership development in the non-profit sector. Gone are the days of intelligence relating only to academia and the testing of the intelligence quotient (IQ). The 21st century brought about the introduction of â€Å"emotional intelligence† as an added skill set in a leader’s tool kit. Essentially, the ability be aware and manage one’s own emotions, the others emotions, and effectively applying that information to guide ones thinking and actions (Salovey and Mayer 1990). This type of leader is mindful not to offend, employing an empathetic approach while genuinely using self-discipline and care when interacting with others. According to Goleman (1998) â€Å"Effective leaders are alike in one crucial way: they all have a high degree of emotional intelligence. â€Å" His position is a good leader will know what type of leadership to engage, based on the situation. Leaders in the nonprofit behavioral health arena are expected to work through and connect with diverse groups of people, while demonstrating the skills to actively listen and discern situations empathetically. Affective imagination is the leader with a self-awareness, which effectively responds to intellectual and emotionally challenging situations (Stephenson, 2011). According to Cote Miners (2006) the adaptation of emotional competencies are essential for several domains of life which helps to pique interest in the concept of EI. The relationship of EI has been exploredShow MoreRelatedThe Impact of Emotional Intelligence on Leadership7109 Words   |  29 PagesLeadership Organization Development Journal Emerald Article: Emotional intelligence and leadership effectiveness Robert Kerr, John Garvin, Norma Heaton, Emily Boyle Article information: To cite this document: Robert Kerr, John Garvin, Norma Heaton, Emily Boyle, (2006),Emotional intelligence and leadership effectiveness, Leadership Organization Development Journal, Vol. 27 Iss: 4 pp. 265 - 279 Permanent link to this document: http://dx.doi.org/10.1108/01437730610666028 Downloaded on:Read MoreImpact of Emotional Intelligence on Leadership3981 Words   |  16 PagesTHE IMPACT OF EMOTIONAL INTELLIGENCE ON LEADERSHIP INTRODUCTION Our World today has more civilized societies with ever expanding population, having diversity in racial polarization, creed and gender. One common thread or feature in all these people is that everyone has feelings and emotions, and emotions engender emotional intelligence. We, being humans, are superior over other living creatures- we can think, feel and rationalize. Because of that we are being deluded by many behaviours, traitsRead MoreEmotional Intelligence : The Impact Vulnerability Has On Leadership Within Nursing Care1520 Words   |  7 PagesEmotional Intelligence: The Impact Vulnerability Has On Leadership within Nursing Care Empathy is used to describe a wide range of experiences. It is the â€Å"capacity† to share and understand other people’s emotions and another’s â€Å"state of mind†. Empathy is being able to imagine what someone else might be thinking or feeling, while maintaining a state of vulnerability to one’s previous experiences, biases, and emotions. Empathy is a very powerful concept that is often misunderstood, or discountedRead MoreHow Leadership Styles Influence On An Organization s Climate Essay1019 Words   |  5 Pages The article of Leadership That Gets Results provides the six leadership styles for individuals to understand how leadership styles influence on an organization’s climate. Furthermore, the six leadership styles are consisted of the emotional intelligence: self-awareness, self-management, social awareness, and social skill. Therefore, these three concepts, such as the six leadership styles, the elements of emotional intelligen ce, and an organization’s climate, will influence each other because theRead MoreThe Skills And Knowledge I Learned Through The Course1510 Words   |  7 Pagesmany things in leadership such as management vs leadership, emotional intelligence, team stages of development, situational leadership, servant leadership, and Myers-Brigs Personality assessment tool. Also, while taking this course, I also identified my dependable strengths as well as my areas of weakness. At the beginning, I will talk about my personal definition of leadership. Then, I will summarize my self-evaluation/self-assessment by using MBTI, Big 5, and Emotional Intelligence. I will alsoRead MoreEmotional Inelligence Essay examples1669 Words   |  7 Pagesyears emotional intelligence has become one of the hottest topics between organizations. Researches have been working on this topic for time to time, to demonstrate or refute the importance of feelings. In the beginning common thoughts from managers and or supervisors were; emotions are in the way; emotions try to keep us from making good decisions; emotions increase a lack on focusing. Fortunately, an indeed research takes emotional intelligence to an ultimate ideal in which intelligence is basedRead MoreEmotional Intelligence ( Eq )950 Words   |  4 PagesEmotional Intelligence (EQ) can best be described as the ability to identify and manage your own emotions as well as others (Psychology Today). Generically speaking, this definition will suffice, but the more detailed levels of understanding help provide a clearer picture as to what emotional intelligence is. A high level of EQ has a direct correlation with effective leadership because both subjects involve groups of people. Emotional Intelligence can be broken up into five categories, all of whichRead MoreLeadership Styles And Their Preferred Language Of Appreciation1017 Words   |  5 Pagesstewardship of the HR profession. Management leadership is an ongoing responsibility and an art that develops over time. According to the late George Terry (1981), the primary task of a manger is to enable a working environment that will induce and maintain an enthusiastic desire to accomplish work among employees (p. 90). Leadership progresses with experience, observation, and interaction with employees. The critical understanding of leadership is being able to motivate employees to invest theirRead MoreThe Relationship Between Emotional Intelligence And Leadership1232 Words   |  5 Pagesarticles to discuss the relationship between emotional intelligence and leadership. I will discuss the reasoning for the credibility of each source chosen for this paper, summarize interesting information provided by each article, discuss any findings related to the topic, and discuss how the topic will influence my future behaviors. Overview of Credible Sources Before I can start discussing the relationship between emotional intelligence and leadership, I must explain why the three sources used inRead MoreEmotional Intelligence Impact An Employees Communication And Success1329 Words   |  6 Pageswill address how emotional intelligence impacts an employees’ communication and success in an organization. Recognizing, understanding and managing the verbal and non-verbal emotions of themselves and others can positively impact their performance and the organizations. Emotional intelligence could be the missing link from taking an organization from good to great. Emotional Intelligence: The Missing Link The understanding of how individuals with average intellectual intelligence (IQ) could outperform

Religious Women in Medieval Time Essay - 1451 Words

Religious Women in Medieval Time The Middle Ages did not offer women many options of lifestyles. During these times women could either be virgin martyrs and sacrifice themselves in religious rituals, or become wives and mother. None of these options offered women a real chance to live, to create, to enjoy. New options emerged, these options allowed them not only to live free of male dominance, but also to be educated and to use their creativity in areas like music, theater, science, and philosophy. These options were monastic life, mysticism and life among the Beguines. Among the women who opted one of these ways of life, were: Hrotswitha, Hildegard and Teresa of Avila, whose work was among the most famous and recognized in the†¦show more content†¦In this manuscript, a series of fine illustrations representing the Apocalypse (compiled by Beatus). Another option for these women was to become Rubricators. The women who chose this kind of work where in charge of the design of the first letters of the paragrap h, each of which was a work of art on it own. Many of the women who created this letter took credit of their work by including either their names, picture and sometimes both as part of the design of the letters (Guda, Claricia). In addition to the work women did in sacred books, they also used their creativity in writing. Hrotswitha is one of the most notable writers from this period, in fact she was the first women playwright. These plays were read or performed by other nuns in the convent, which also allowed then the opportunity to develop their creativity while acting. Music was another field in which women did great creative work. They composed music which was then sing by other nuns, usually in ritual ceremonies (Hildegard). Another area women extended their work to was teaching, as well as preaching in the surrounding areas of their convents and sometimes having great impact in the people (Teresa of Avila). Mysticism was another option for some of the women in this time, and it was as important for them as the first amendment of the constitution is for us because it gave them freedom of speech. Mysticism gave these women someShow MoreRelatedEssay on Jewish Women in Medieval Ashkenaz1547 Words   |  7 Pages Medieval Jewish society, like all traditional Jewish culture, was run by patriarchal hierarchy â€Å"Philosophical, medical, and religious views of the time all supported the view that men were superior to women both in nature and in deed† . Women’s position in society was secondary in comparison to that of men. They were characterized as lightheaded, weak, easily seduced, and linked to sorcery. This essay will focus on the Jewish women living in the medieval society of Ashkenaz, a region of northernRead MoreJewish Nation and Religious Persecution1627 Words   |  7 Pagesdraw people together, it can also tear people apart. Throughout history, the Jewish nation has been plagued by persecution as a result of their religion. In Medieval times, the Jews faced blood libels and crusades. If they were to convert, then they would become accepted members into society; however, if they were to remain true to their religious ideals they would be killed. In modern Europe, Jews faced struggles such as Emancipation and the Holocaust. All they wanted was to become accepted in society;Read MoreEssay Life for Medieval Women1331 Words   |  6 PagesMedieval society was completely dominated by men, making a women’s life at the time difficult. Medieval law at the time stated that women could not marry without their parents consent, could not divorce their husbands, could not own pro perty unless widows, could not inherit land if they had surviving brothers, and could own no business with special permission (Trueman, â€Å"Medieval Women†). When a woman married a man, he would get any property she owned and she would forfeit any rights she had to himRead More Medieval Piety Essays1629 Words   |  7 Pagestakes on a character all of its own as it is lived out differently in the lives of medieval men and women spanning from ordinary laity to vehement devotees. Though it is difficult to identify what the average faith consists of in the Middle Ages, the life told of a radical devotee in The Book of Margery Kempe provides insight to the highly intense version of medieval paths of approaching Christ. Another medieval religious text, The Cloud of Unknowing, provides a record of approaching the same ChristRead MoreMedieval Chivalry Essay1668 Words   |  7 Pagesof the code of chivalry held a separate role in society. Whether it be religious or barbaric, chiv alry tended to hold a moral guideline among those who followed it. This moral guideline held them true to their duties to man, God, and women (Sex, Society, and Medieval Women). All of which are reflected in the three themes of Chivalry: Warrior chivalry, religious chivalry, and courtly love chivalry (Sex, Society, and Medieval Women). These three hold their individual roles, all stimulating a differentRead MoreLiterary Analysis : St. Clare Of Assisi1471 Words   |  6 Pagescomposed or directed by the women are probably the most profitable in giving understanding into how women thought and felt. As one may expect, most female created works get by from women of higher economic well-being, since women of lower status were very nearly never taught to peruse or compose. Religious ladies, case in point, may describe their dreams, counsel, or directions, especially for the enlighten Hildegard were among the most lucid and most scholarly of medieval ladies, utilizing the composedRead Mor eThe Middle Ages Was A Great Era For Artists And They Produced Great Artistic Works That?1576 Words   |  7 Pagesperson in medieval society and was protected by his men and knights. The king ruled over many lands and gave part of his land to Lords. Next on the pyramid were the Knights. The Knights were warriors who were taught to protect the king and in return were given land. Only the sons of Lords could become Knights and they had to start at the young age of seven and at the age of thirteen they would become squires and at twenty-one, they would be fully Knights. Next were noble men and noble women. NobleRead MoreChaucer s The Canterbury Tales906 Words   |  4 PagesChaucer’s, The Canterbury Tales, Chaucer reveals his dissatisfaction of the distribution of power and how that power was maintained in the Medieval England estate system, through the use of his physical description of each of the pilgrims and by the personality of specific members of each caste. To portray these characters and the flaws that they represent in actual medieval society, Chaucer heavily relies on the use of irony to describe many of the travelers in ways that are complete opposites of how theyRead MoreThe Pardoners Prologue And Tale By Chaucer Essay1425 Words   |  6 Pagesreflection of the society of the time, did break free of previous constraints to create something new, and was reflective of on-going conversation in society during the Middle Ages. â€Å"The Pardoner’s Prologue and Tale† was a reflection of the world around it and the society during the Middle Ages. The Middle Ages was a period of religious change and â€Å"The Pardoner’s Prologue and Tale† was a story about a pardoner with a significant religious aspect. The pardoners at that time were influential and would preachRead MoreTrue Womanhood, By The Virgin Mary, Eve, And Noah s Wife1470 Words   |  6 Pagesalong with women in medieval drama. Thinking of these two concepts, the question arises are they any true women in medieval plays? The multiple plays that we have read, there are many different types of women that have been discussed. These plays covered drastic differences with the way the women acted, and their actions towards the men in their lives and certain circumstances. Through four plays, there are four women that come to mind Gil, the Virgin Mary, Eve, and Noah’s wife. These women have major

Forecasting at Hard Rock Cafe Free Essays

For the following case: †¢View the Video Case for Chapter 3 for OMMyLab †¢Bulletize the following (so that the case can be understood fully from your bullets and not have to read the case) †¢Clearly articulate the question(s) you are answering before providing you answer †¢Quantitative Issue The manager is trying to evaluate how a new advertising campaign affects guest counts. Using data for the past 10 months (see the table) develop a least squares regression relationship and then forecast the expected guest count when advertising is $65,000. Provide the answer to your boss and then provide the model as backup) †¢Qualitative Issues 1. We will write a custom essay sample on Forecasting at Hard Rock Cafe or any similar topic only for you Order Now Describe three different forecasting applications at Hard Rock. Name three other areas in which you think Hard Rock could use forecasting models. (Justify your choices) 2. What is the role of the POS system in forecasting at Hard Rock? 3. Justify the use of the weighting system used for evaluating man ¬agers for annual bonuses. 4. Name several variables besides those mentioned in the case that could be used as good predictors of daily sales in each cafe. Provide backup using appropriate technology (Provide the spreadsheets as spreadsheets). Forecasting at Hard Rock Cafe With the growth of Hard Rock Cafe—from one pub in London in 1971 to more than 129 restaurants in more than 40 countries today—came a corporate wide demand for better forecasting. Hard Rock uses long-range forecasting in setting a capacity plan and intermediate-term forecasting for locking in contracts for leather goods (used in jackets) and for such food items as beef, chicken, and pork. Its short-term sales forecasts are conducted each month, by cafe, and then aggregated for a headquarters view. The heart of the sales forecasting system is the point-of-sale sys ¬tem (FOS), which, in effect, captures transaction data on nearly every person who walks through a cafe’s door. The sale of each entree repre ¬sents one customer; the entree sales data are transmitted daily to the Orlando corporate headquarters’ database. There, the financial team, headed by Todd Lindsey, begins the forecast process. Lindsey fore ¬casts monthly guest counts, retail sales, banquet sales, and concert sales (if applicable) at each cafe. The general managers of individual cafes tap into the same database to prepare a daily forecast for their sites. A cafe manager pulls up prior years’ sales for that day, adding information from the local Chamber of Commerce or Tourist Board on upcoming events such as a major convention, sporting event, or con ¬cert in the city where the cafe is located. The daily forecast is further broken into hourly sales, which drives employee scheduling. An hourly forecast of $5,500 in sales translates into 19 workstations, which are further broken down into a specific number of wait staff, hosts, bartenders, and kitchen staff. Computerized scheduling software plugs in people based on their availability. Variances between forecast and actual sales are then examined to see why errors occurred. Hard Rock doesn’t limit its use of forecasting tools to sales. To evaluate managers and set bonuses, a 3-year weighted moving average is applied to cafe sales. If cafe general managers exceed their targets, a bonus is computed. Todd Lindsey, at corporate headquarters, applies weights of 40% to the most recent year’s sales, 40% to the year before, and 20% to sales 2 years ago in reaching his moving average. An even more sophisticated application of statistics is found in Hard Rock’s menu planning. Using multiple regression, managers can compute the impact on demand of other menu items if the price of one item is changed. For example, if the price of a cheeseburger increases from $7. 99 to $8. 99, Hard Rock can predict the effect this will have on sales of chicken sandwiches, pork sandwiches, and salads. Managers do the same analysis on menu placement, with the center section driving higher sales volumes. When an item such as a hamburger is moved off the center to one of the side flaps, the corresponding effect on related items, say french fries, is determined. Hard Rock’s Moscow Cafe Data Month 12345678910 Guest count 21 24 27 32 29 37 43 43 54 66 (in thousands) Advertising 14 17 25 25 35 35 45 50 60 60 (in $ thousand) How to cite Forecasting at Hard Rock Cafe, Essay examples

Visual Culture free essay sample

Visual culture Visual Culture as an academic subject is a field of study that generally includes some combination of cultural studies, art history, critical theory, philosophy, and anthropology, by focusing on aspects of culture that rely on visual images. Anthropology /? n? r p? l? d? i/ is the academic study of humanity. It deals with all that is characteristic of the human experience, from physiology and the evolutionary origins to the social and cultural organization of human societies as well as individual and collective forms of human experience. It has origins in the humanities, the natural sciences, and the social sciences. 1] The term anthropology is from the Greek anthropos ( ), man, understood to mean humankind or humanity, and -logia (- ), discourse or study. Anthropologys basic concerns are the definition of human life and origin, how social relations among humans are organized, who the ancestors of modern Homo sapiens are, what the characterizations of human physical traits are, how humans behave, why there are variations among different groups of humans, how the evolutionary past of Homo sapiens has influenced its social organization and culture and so forth. citation needed] Philosophy is the study of general and fundamental problems, such as those connected with existence, knowledge, values, reason, mind, and language. [1][2] Philosophy is distinguished from other ways of addressing such problems by its critical, generally systematic approach and its reliance on rational argument. [3] The word philosophy comes from the Greek (philosophia), which literally means love of wisdom. [4][5][6] Critical theory is a school of thought that stresses the examination and critique of society and culture, drawing from knowledge across the social sciences and humanities. The term has two different meanings with different origins and histories: one originating in sociology and the other in literary criticism. This has led to the very literal use of critical theory as an umbrella term to describe any theory founded upon critique. According to critical theorist Max Horkheimer a theory is critical in so far as it seeks to liberate human beings from the circumstances that enslave them (Horkheimer 1982, 244). In a narrow sense, critical theory refers to a style of neo-Marxist philosophy of the Frankfurt School, developed in Europe in the 1930s with a tendency to engage ith the work of thinkers such as Friedrich Nietzsche and Sigmund Freud. [1] Modern critical theory arose from a trajectory extending from the antipositivist sociology of Max Weber and Georg Simmel, the Marxist theory of Georg Lukacs and Antonio Gramsci, toward the milieu associated with Frankfurt Institute of Social Research. Five Frankfurt School theorists were chiefly responsible for estab lishing critical theory as a specific strand of thought: Herbert Marcuse, Theodor Adorno, Max Horkheimer, Walter Benjamin, and, slightly later, Jurgen Habermas. With the latter, critical theory shed its roots in German idealism and moved closer to American pragmatism. The concern for a social base and superstructure is one of the few remaining Marxist concepts in much contemporary critical theory. [2] Whilst the critical theorists are usually defined as Marxist intellectuals[who? ], their tendency to denounce so many Marxian elements has been attacked as revisionism by stricter Marxists. Martin Jay suggests that the first generation of critical theory is best understood not as promoting any specific philosophical agenda or ideology, but rather as a gadfly of other systems. [3] Art history has historically been understood as the academic study of objects of art in their historical development and stylistic contexts, i. e. genre, design, format, and style. [1] This includes the major arts of painting, sculpture, and architecture as well as the minor arts of ceramics, furniture, and other decorative objects. As a term, art history (also history of art) encompasses several methods of studying the visual arts; in common usage referring to works of art and architecture. Aspects of the discipline overlap. As the art historian Ernst Gombrich once observed, the field of art history [is] much like Caesars Gaul, divided in three parts inhabited by three different, though not necessarily hostile tribes: (i) the connoisseurs, (ii) the critics, and (iii) the academic art historians. [2] Overview Among theorists working within contemporary culture, this field of study often overlaps with film studies, psychoanalytic theory, gender studies, queer theory, and the study of television; it can also include video game studies, comics, traditional artistic media, advertising, the Internet, and any other medium that has a crucial visual component. The field’s versatility stems from the range of objects contained under the term â€Å"visual culture,† which aggregates â€Å"visual events in which information, meaning or pleasure is sought by the consumer in an interface with visual technology. The term â€Å"visual technology† refers any media designed for purposes of perception or with the potential to augment our visual capability. [1] Because of the changing technological aspects of visual culture as well as a scientific method-derived desire to create taxonomies or articulate what the visual is, many aspects of Visual Culture overlap with the study of science and technology, including hybrid electronic media, cognitive science, neurology, and image and brain theory. In an interview with the Journal of Visual Culture, academic Martin Jay explicates the rise of this tie between the visual and the technological: â€Å"Insofar as we live in a culture whose technological advances abet the production and dissemination of such images at a hitherto unimagined level, it is necessary to focus on how they work and what they do, rather than move past them too quickly to the ideas they represent or the reality they purport to depict. In so doing, we necessarily have to ask questions about . . . echnological mediations and extensions of visual experience. †[2] It also may overlap with another emerging field, that of Performance Studies. As â€Å"the turn from art history to visual culture studies parallels a turn from theater studies to performance studies,† it is clear that the perspectival shift that both emerging fields embody is comparable. [3] Visual Culture goes by a variety of names at different institutions, including Visual and Critica l Studies, Visual and Cultural Studies, and Visual Studies. citation needed] [edit] History Early work on visual culture has been done by John Berger (Ways of Seeing, 1972) and Laura Mulvey (Visual Pleasure and Narrative Cinema, 1975) that follows on from Jacques Lacans theorization of the unconscious gaze. Twentieth-century pioneers such as Gyorgy Kepes and William Ivins, Jr. as well as iconic phenomenologists like Maurice Merleau-Ponty also played important roles in creating a foundation for the discipline. Major work on visual culture has been done by W. J. T. Mitchell, particularly in his books Iconology and Picture Theory, and by the art historian and cultural theorist Griselda Pollock. Other writers important to visual culture include Stuart Hall, Roland Barthes, Jean-Francois Lyotard, Rosalind Krauss, Paul Crowther and Slavoj Zizek. Continuing work has been done by Lisa Cartwright, Margarita Dikovitskaya, Chris Jencks, Nicholas Mirzoeff and Gail Finney. Visual Culture studies have been increasingly important in religious studies through the work of David Morgan, Sally Promey, Jeffrey F. Hamburger, and S. Brent Plate. edit] Differentiating Between Visual Culture Studies and Image Studies While the image remains a focal point in visual culture studies, it is the relations between images and consumers that are evaluated for their cultural significance, not just the image in and of itself. Martin Jay clarifies, â€Å"Although images of all kinds have long served as illustrations of arguments made discursively, the growth of visual culture as a field has allowed them to be examined more in their own terms as complex figural artifacts or the stimulants to visual experiences. [4] Likewise, W. J. T. Mitchell explicitly distinguishes the two fields in his claim that visual culture studies â€Å"helps us to see that even something as broad as the image does not exhaust the field of visuality; that visual studies is not the same thing as image studies, and that the study of the visual image is just one component of the larger field. †[5] Cultural studies From Wikipedia, the free encyclopedia Jump to: navigation, search Cultural studies is an academic field grounded in critical theory and literary criticism. Characteristically interdisciplinary, cultural studies provides a reflexive network of intellectuals attempting to situate the forces constructing our daily lives. It concerns the political dynamics of contemporary culture, as well as its historical foundations, conflicts and defining traits. It is distinguished from cultural anthropology and ethnic studies in both objective and methodology. Researchers concentrate on how a particular medium or message relates to ideology, social class, nationality, ethnicity, sexuality and/or gender, rather than investigating a particular culture or area of the world. 1] Cultural studies approaches subjects holistically, combining feminist theory, social theory, political theory, history, philosophy, literary theory, media theory, film/video studies, communication studies, political economy, translation studies, museum studies and art history/criticism to study cultural phenomena in various societies. Thus, cultural studies seeks to understand the w ays in which meaning is generated, disseminated, and produced through various practices, beliefs and institutions. Also politically, economically and even social structures within a given culture. Celebrity A celebrity, also referred to as a celeb in popular culture, is a person who has a prominent profile and commands a great degree of public fascination and influence in day-to-day media. The term is synonymous with wealth (commonly denoted as a person with fame and fortune), implied with great popular appeal, prominence in a particular field, and is easily recognized by the general public. Various careers within the fields of sports and entertainment are commonly associated with celebrity status. Hero worship Hero worship is defined as the foolish or excessive adulation for an individual[1]. In Wikipedia, you may be searching for: †¢Hero Worship (Sandra Bernhard album), an album released by Sandra Bernhard †¢Hero Worship (Hal Crook album) †¢Hero Worship (TNG episode), an episode Star Trek: The Next Generation †¢Hero Worship, a song by The B-52s which is included on their debut album, The B-52s †¢Hero cult in ancient Greece †¢Apotheosis, raising a person to the level of a deity †¢Cult of personality, a political weapon used mainly in dictatorships Gender Gender is a range of characteristics used to distinguish between males and females, particularly in the cases of men and women and the masculine and feminine attributes assigned to them. Depending on the context, the discriminating characteristics vary from sex to social role to gender identity. Culture of India The culture of India refers to the religions, beliefs, customs, traditions, languages, ceremonies, arts, values and the way of life in India and its people. Indias languages, religions, dance, music, architecture, food, and customs differ from place to place within the country. Its culture often labeled as an amalgamation of these diverse sub-cultures is spread all over the Indian subcontinent and traditions that are several millennia old. [1] Regarded by many historians as the oldest living civilization of Earth, the Indian tradition dates back to 8000 BC,[2] and has a continuous recorded history since the time of the Vedas, believed variously to be 3,000 to over 5,500 years ago. [3] Several elements of Indias diverse culture, such as Indian religions, yoga, and Indian cuisine, have had a profound impact across the world.

Poverty in Third World Countries free essay sample

Helping poor people is ethical behavior and everyone should do it in order to continue our lives. Every year, there are millions of people at risk of going hungry. There are ways people can end poverty all around the world. People can eliminate poverty if we work together to fight it and avoid selfishness. Rich countries often give financial aid to poor countries, but it does not solve poverty. People always say they feel sorry for poor people and the rich love them, but they never do their part. People do not prevent themselves from buying things that are not necessary to them. That money could be donated to people who are in need of it. There are many people in rich countries living a luxurious life, while others in poor countries are starving but cannot find anything to eat. People in rich countries are buying more than their needs. For example, many teenagers in developed countries have more than one video game. We will write a custom essay sample on Poverty in Third World Countries or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page People also buy too much clothes that they are not using. The proper way of helping poor people, just give them only what they are need such as foods and money, or educational experiences from developed countries which helps them to change their situations. Food and money are going to run out, but education and experience never run out. The kinds of education and experiences that would help the poor: teaching sustainable agriculture, planting trees, and teaching them how to use their resources. â€Å"Give a man a fish and he will eat for a day; teach him how to fish and he will eat for the rest of his days. † Rich nations must provide poor nations the elements and the possibility to develop themselves. In contrast, Developed nations want poor nations to remain as they are: poor. In order to control them, they have a dependent relationship, and determine their economic situations. In both reading â€Å"Lifeboat Ethics,† and â€Å"The singer solution to world poverty,† they argue about wealth helping the poor. In â€Å"Lifeboat Ethics,† Garrett Hardin suggests that rich countries teach poor countries to â€Å"build their own boat. † Moreover, Hardin explains that poor nations will always be taking food from the Food Bank, which makes them unmotivated to improve their status. In the reading â€Å"The singer solution to world poverty,† Peter Singer states that organizations should take money from rich countries which spend on luxurious items and instead donate it to help needy people. Hardin point is more important because he depicts what is the proper way to help poor nations by helping them to â€Å"build their own boat. † There are three points explain that Hardin’s ideas about the proper way of helping the poor. The first is the homeless have the same opportunity as rich people have, and the rich should help the homeless. The second is people should share their resources with those in hardship situations. The third is developed countries must help undeveloped countries with health, trade, and education, because those are concept of any developing countries. First of all, the homeless have the same opportunities as financial stable people have. Financial stable people should help the homeless. There is a serious problem with the way homeless people are treated. They are not treated as any normal human beings are treated. Within my own experience, I used to contribute to a nonprofit organization called â€Å"FTFT. † This organization seeks to alleviate the suffering of the neediest in our communities, who deal with disease, hunger, and loneliness. The organization visits homeless shelters and assist them in serving their residents. The FTFT gives me the opportunity to meet many homeless people. In the beginning, I was weary of them, but once I treated them I realized that most of them are very kind. However, I had a question. Why don’t the homeless go to find a job as I do? One day, I attempted to find out an answer. I started to ask some of them, why you do not go to find a job in order to change your life’s situations? Moreover, the streets in winter months are very cold. They are not proper for living. Some of the homeless said that they tried many times to look for any job, but they did not find any. The reason is they are trouble to acquire a job without a home address. Furthermore, most of businessmen think that the homeless are untrustworthy people, which become another obstacle, for them to change their life situations. Also, their lack of education becomes a main reason of their problems to find a job. The homeless have been dubbed the outcasts of society. On the other hand, many of the homeless could obtain jobs, but they chose not to. The reason is they always find help from some organizations and individuals, which makes them lazier. The best thing organizations could do with the homeless, organizations give them money and foods and likewise make them contribute in organizations, which gives the homeless opportunities to live normal lives. Indeed, the public should do something, because the homeless are a large part of our society. The public must work together to end their suffering as much as possible. In the essay â€Å"The Singer Solution to World Poverty,† by Peter Singer illustrates that the main idea of how we can end the homeless problems by saying that American people spend almost one third of their income on things not important to them. Additionally, Singer claims that â€Å"By his calculation, $200 in donations would help a sickly two- years-old transform into a healthy six year old, offering safe passage through childhoods most dangerous year. † the government must give the homeless new opportunities to change their lives by finding jobs and educating them which helps them to contribute our community. Also, government should help the other homeless who have mental health problems. As a matter of fact, Natural resources are belonging to humanity. Since we all have to face this is energy crisis, we should share our natural resources justly. This is what should be done with whole countries around the world. All world resources such as oil, coal and natural gas should be distributed equally between rich Countries and poor Countries regardless of borders. Natural resources are not made by humans. They are a part of the planet we all live on. Therefore, these resources should be equally distributed between all countries. In our world, there are many people believe in that all we are humans and we are a part of the planet. I think that this is way it going to be beneficial for the rich countries also, because poor countries have many natural resources such as African countries, but there are lacking of education which made them poor. That is why there are many organizations work worldwide to help the other countries who face a hardship. One of these organizations is the world food bank, which is helping people worldwide. Additionally, UNICEF and Oxfam America are nonprofits organizations are working to help people around the world. In the essay â€Å"Lifeboat Ethics,† by Garrett Hardin states that advantages and disadvantages the world food bank. The advantages are rich countries that have overflowing of their grain deposit, and poor countries would draw independent on what they needs. On the other hand, disadvantages of sharing is selfishness of some countries are asking for more than their needs, or some developed countries do not want to share their resources with others. It means that there will always be someone looking to take advantage of the commons. Hardin asks But does everyone on the Earth have an equal right to an equal share of its resources? † If the answer is yes, why we have some poor countries and some rich countries? To help the destitute nation doesn’t mean giving money to them. As an old proverb goes, â€Å"Teaching a man how to fish is better than giving him a fish. † developed countries should help those poor countries with education, medical and agriculture all of human beings are part of the earth. The public should help each other and make the world better. Developed countries should help undeveloped countries by given them proper experiences and education. Even though numerous countries have many resources, they are still poor, because they are lacking of experience and education. For example, Nigeria has a lot of natural resources such as gold and oil, but it still poor country. The reason is Nigeria has many groups, and each group has a different belief, which makes a war among each other. Moreover, Nigeria does not have enough experience of how they using their resources as well. Developed countries should give Nigeria their experience and proper education instead of money which helps them to change their hardship situations. Hardin asserts that â€Å"The modern approach to foreign aid stresses the export of technology and advice, rather than money and food. Developed countries should help undeveloped countries with health, trade, and education. Many third world countries do not have enough resources. That is why developed countries helping them to improve their live situations from many aspects, For example, health, education, and trade. However, the government of the third world countries should work hard in order to elements poverty in their region. But people find many governments of poor countries do not want to change themselves. They rely on the aids whatever comes from rich countries. Developed countries such as America have share of worlds natural, financial or their resources, but the poor countries must work side by side with rich countries in order to reduce poverty in their counties. The United States launches free educational programs for the third world countries in order to help them to improve their life situation such as upgrading the agrarian. The education is the only way can change a person’s life. An old proverb â€Å"The education is movement from the dark to the light. † That is why education is the best way for helping poor countries.

Invisible Man Essay

Invisible Man Essay Having perception means that one can look deeper than the surface or to analyse an object, statement, or literature. In Invisible Man, by Ralph Ellison, IM has a problem with analysing the words and actions around him. He is not able to pick up on the real meaning of these words and actions, and therefore misses out on the big picture. IM's lack of perception inhibits him from seeing that Mr. Norton's motives and Dr. Bledsoe's intentions are directed towards their own advancement rather than for the sake of others.At this stage of his life, IM inquires about many ideas, he hungers for knowledge and an understanding of society. He wants to know the way society works and accepts what he sees on the outside, however he does not venture into the deeper or true meaning. IM cannot drill deeper because he fears what he will find out, he may find out that what he has been believing turns out falsely.Nortons kataloger nu i digital formHis maturing mind cannot analyse what goes on around him. Therefore, he does not see beyond the obvious. His constant goal of being accepted by whites blocks his mind from evolving. This happens because he always acts in terms of the white man. He will not do or think anything that could possibly disagree with the whites.Many times IM has failed to see the truth, because he concerns himself too much with impressing whites. He does not see what lies beneath Mr. Norton's skin. IM describes Mr. Norton as having "A face pink like St. Nicholas', topped off with a shock of silk white hair. An easy, informal manner, even with me. A Bostonian, smoker of cigars, teller of polite Negro stories, shrewd banker, skilled scientist, director, philanthropist, forty years a bearer of the white...

Enhancing Organisational Transparency through Talent and Performance Dissertation

Enhancing Organisational Transparency through Talent and Performance Management - Dissertation Example Likert scale method is a type of ordinal measurement that was used in the measurement of the online research respondents’ attitude to each of the given questions related to organizational transparency, talent management, and performance management. As part of the five major categories of the online research respondents’ responses from strongly agree = 5 to strongly disagree = 1. When using the likert scale method, Jamieson (2004) explained that statistical data should be computed using either mode or median when measuring the central tendency of the figures to avoid manipulating the ordinal data. In terms of analyzing the qualitative research findings, strategic ways on how researcher can effectively analyze the qualitative research findings that minimizes the risk of developing bias judgment will be tackled in details. Quantitative Analysis Quantitative data in this study were gathered out of the online survey study. In line with this, a total of 135 randomly selected online research respondents voluntarily agreed to participate in this study. Most of the online survey respondents have been working in middle management (53.7%), senior management (15.7%), and junior management (30.6%) between 2 to 7 years in their current work position. Out of the total online survey respondents, 97% and 3% were UAE nationals and Non-UAE Nationals respectively who are currently working in Dubai government (56%) and semi-government organizations (44%). Because of the long-term exposure of the online research respondents in terms of working in Dubai government and semi-government organizations, the online research respondents are considered highly qualified in terms of providing their personal opinion with regards to the impact of organizational transparency in enhancing the talent and performance management in Dubai. Majority with 64.4% of the total research respondents are female whereas the remaining portion is composed of male respondents who are UAE nationals a nd are currently employed in Dubai’s government departments and semi-government organizations. This study assumed that individuals who are working in Dubai’s government departments and semi-government organizations between the age brackets of 25 to 35 are the ones who are more vocal about the significance of organizational transparency on talent and performance management in Dubai. This assumption is confirmed by the quantitative results given that majority with 65.2% of the total research respondents belong to the said age group. Other online research respondents either belong to age group of less than 25 years old (20%) or between 36 to 46 years old (14.8%). Talent Management Most of Dubai government and semi-government organizations’ employees enjoy the benefit of career improvements as a result of incorporating the importance of learning in working practices. Based on the likert

God called them to adopt and adopt and adopt ( Briefs writting) Article

God called them to adopt and adopt and adopt ( Briefs writting) - Article Example They take in neglected children into their custody despite their lean economic situation. The couple is faced with various hardships in helping children with disabilities. Another couple, Christian and Maureen have also adopted children. The primary issue in the article is child adoption and impact on families. Adoption, especially for a family has children, can be a devastating experience for children would have to share parenting. The situation calls for dedication and love for children. As Christians, the couples in question believe that children should have the best care that can be afforded, thus, they divide their time among all children. Adopting a child is perceived as a noble impression to Christians. However, the action requires much dedication and prayer. Apart from economic strain, adopting older children can be hectic in terms of discipline. This is depicted in Maureen case about the child, Ernesto and Misty’s case on Shon. Consequently, adopting children with disabilities proves to be a difficult task for Misty, who takes in two children, Raena and Olivia who have health problems. The article asserts that the duty to care for children is not based on the condition of the child, but due to the love of the child. The families help the children adopt a different life and fit in their new home. Often, children find it hard to move into a new family. The harmonious relationship between biological and adopted children is key or family stability. Here, the families under consideration trained their biological children on Christian values and their obligations to innocent children. Adoption is a tricky situation that calls for closer evaluation of personal attributes, economic attributes and social considerations. In this regard, the confusion between adopting and not adopting reigns each time they consider adopting another child. However, their opinions coincide when religion is referenced. Parents who neglect their children

Comparison of Saudi Aramco and Shell Essay Example | Topics and Well Written Essays - 5000 words

Comparison of Saudi Aramco and Shell - Essay Example †¢ Saudi Aramco uses a program that helps the employees focus on ethical behavior within the work place. To sustain itself, it has adopted a flexible and efficient organizational structure to achieve operational excellence. Shell has taken an energy efficiency approach and providing the necessary assistance to its customers.†¢ Saudi Aramco uses a program that helps the employees focus on ethical behavior within the work place. To sustain itself, it has adopted a flexible and efficient organizational structure to achieve operational excellence. Shell has taken an energy efficiency approach and providing the necessary assistance to its customers.Driving forces†¢ In this industry, companies focus on demand and customer satisfaction. In addition, the industry has also placed its focus on launching campaigns aimed at building and further developing the future.Porter’s 5 Forces†¢ The buyers have a strong bargaining power because of their large numbers and the pro ducts are considered to be valuable to the consumers. The supplier power is also high because of the nature and importance of the commodity they are dealing with. There is a moderate threat from substitutes in the industry and competition as well.Generic competition strategy†¢ Saudi Aramco has adopted a low-cost strategy by improving research on the commodity and fulfilling its goals and targets. Shell has placed its focus on reducing the cost of electricity, thereby making the company competitive.Market sizing

The Different Cell Membrane Transport Mechanisms Essay Example for Free

The Different Cell Membrane Transport Mechanisms Essay The different cell membrane transport mechanisms The cell membrane is referred to as a ‘fluid mosaic model’ because the protein part within the cell membrane used to be though of as an even layer spread over the outside and the inside of the phospholipid. Now we are starting to think that it is spread unevenly, more like a mosaic than a layer. The phospholipid part of the cell membrane is fluid; this means that its molecules are constantly moving about. Through the molecules constantly moving about it allows for things such as ‘transient gaps’ to occur, these are gaps within the phospholipids which allow molecules to pass through; they are only temporary. Here is a picture of the fluid mosaic model: [pic] Both water-soluble (hydrophilic) and lipid soluble (hydrophobic) substances are able to pass across the cell membrane. It is easier for lipid-soluble compounds to pass relatively quickly through by dissolving in the lipid layer. Water needs to pass through via osmosis where as water-soluble substances cross the membrane through simple diffusion, facilitated diffusion and active transport. Osmosis is thought of as the diffusion of water from an area of high concentration of water molecules to an area of low concentration, across a partially permeable membrane. To define osmosis more accurately we define it in terms of water potential. Water potential is a measure of how easy it is for water molecules to move. Diffusion occurs because substances attract a ‘cloud’ of polar water molecules around them. The cloud is held by weak chemical bonds, including hydrogen bonds; this means that these water molecules cannot move freely. This is a picture of osmosis: [pic] Inside cells some solutes have a higher concentration inside than outside of the cell, this means in order to make it equal they need to move across the cell membrane against the concentration gradient. This means that they cannot get in by passive transport; passive transport is the diffusion of substances across a membrane, this is a spontaneous process and cellular nergy is not expended. Molecules will move from where the substance is more concentrated to where it is less concentrated. The rate of diffusion for different substances is not always the same even if the process is spontaneous; this is because membranes are selectively permeable. They must enter by way of a process known as active transport. It is called active transport because unlike passive transport it requires cellular energy. Active transport involves sp ecial molecules of the membrane called ‘pumps’. Pump molecules can pick up molecules and transport them to the other side of the molecule; where they are released by the pump. Pump molecules are globular proteins which span the lipid bilayer. The energy needed for active transport is used here; a reaction with ATP is required by the pump molecules to supply the metabolic energy to the process. Membrane pumps are specific to the particular molecules they work within; this is what makes selective transport. Here is a picture of active transport: [pic] Simple diffusion can take place in some of the carrier proteins found in the plasma membrane. Carrier proteins have binding sites which pick up specific molecules. They can only function in one direction and they require energy to change shape and move a solute. Simple diffusion is a passive process; this means that substances move down a concentration gradient and they do not need any input of energy from the cell, the rate of diffusion can be affected by a few things. Such as the difference in concentration between the area of high and the area of low concentration. The distance over which concentration occurs has an affect on the rate of diffusion; for example the thickness of the membrane which separates the areas of high and low concentration. The surface area which separates the area of high concentration from the area of low concentration affects the rate of diffusion. The higher the temperature is the more kinetic energy the particles possess and the faster they move; therefore this affects rate of diffusion. [pic] Facilitated diffusion is when diffusion is speeded up by specific proteins in cell membranes. These proteins are able to pass substances across the membrane faster than usual. Facilitated diffusion occurs along a concentration gradient and requires no metabolic energy, unlike active transport. There are only two types of proteins involved in facilitated diffusion; specific carrier proteins take particular substances, e. g. glucose, from one side of the membrane to the other. Ion channels are protein pores that can open or close to control the passage of selected ions, e. g. sodium and potassium. Facilitated diffusion occurs when molecules such as those that are soluble in water cannot pass through the phospholipids in the bilayer. When this happens they are transported across via the carrier proteins. Solute molecules moving about on either side of the membrane will randomly come into contact with their specific binding site. Once they bind, the protein changes shape and the molecules come off the binding site on the other side of the membrane. [pic] Both carrier proteins and ion channels are used during facilitated diffusion. Carrier proteins transport polar molecules across the membrane. The carrier protein is specific to the diffusing molecule. The molecule binds to the receptor on the carrier protein, and the protein changes shape (after an input of energy). The diffusing molecule ends up on the other side of the cell, where it is released. Ion channels are used for the transport of inorganic ions. They facilitate the diffusion of charged particles. The channels are lined with polar molecules. The charge particles move towards regions of opposite charge. The ion channels are usually specific to one particular ion.

Cold War Essay :: essays research papers

THE COLD WAR The Cold War was a very complex war. Many ideas, conflicts and emotions were going on. This was a major turning point for the word war. War became a much more powerful word. However, this war did bring the people together to work at solutions like none other. We have learned from this experience. The Cold War could have been prevented. Franklin Roosevelt gave Eastern Europe to the Russians at Yalta. When Roosevelt negotiated at Yalta, he was not feeling the pain and needs of the people in Nazi concentration camps and the fire bombings. However the rest of Europe wanted revenge for this. They wanted reparations and a guarantee that this would never happen again. Roosevelt did not give them what they wanted. It could have been prevented if Roosevelt had taken advantage of his negotiating position in Yalta, the Soviets would not have created the buffer zones. If these were not created Russia would be much more vulnerable. Also Russia would have been isolated from Europe by a distance. With its advancements in technology the Soviet Union was fast connecting with Europe. No more was it isolated, it became the center of attention. Had Russia not been invalid with the political struggles of Europe, its power and interest after WW2 would have declined. Even with its nuclear capabilities, Russia would have been far less likely to use such a devastating device, had the country’s political involvement declined to pre-war levels. It was the Iron curtain which brought Russia to the limelight, and it was also Roosevelt who sold the land to Stalin for which he could build his buffer zone. Its somewhat ironic that a buffer zone brought Russia closer to the west. The arms race could have been prevented, but not stopped. It can be explained like this: There are two obvious options to build weapons or to not build. If no power was building then there would be an incentive to build. Once this power starts to build the other powers have no choice but to build (or be completely â€Å"powerless†). There are a way to solve this however. I suggest either there is some policy to not start an arms race. Of course this is difficult to monitor but is better than nothing.

8 Key Element for a Business Model

E-commerce: business. technology. society. E-commerce E commerce Business. Technology. Society gy y Kenneth  C. Laudon Copyright  © 2011 Pearson Education, Ltd. Chapter 5 Business  Models  for  E? commerce Copyright  © 2007Pearson Education, Ltd. 2011 Pearson Education, Inc. Slide 1-2 E-commerce Business Models Business  model d l Set  of  planned  activities  designed  to  result  in  a   Set of planned activities designed to result in a profit  in  a  marketplace Business  plan Describes  a  firm s  business  model Describes a firm’s business modelE commerce  business  model E? commerce business model Uses/leverages  unique  qualities  of  Internet  and   Web W b Slide 2-3 8 Key Elements of Business Model 1. 2. 3. 4. 5. 6. 7. 8. Value  proposition Revenue  model Market  opportunity Market opportunity Competitive  environment Competitive  advantage Market  strategy Market strategy Organizational  De velopment Management  team Slide 2-4 1. Value Proposition Why  should  the  customer  buy  from  you? h h ld h b f ? Successful  e? ommerce  value   S f l l propositions: Personalization/customization Reduction  of  product  search,  price  discovery  costs Facilitation  of  transactions  by  managing  product   delivery Slide 2-5 2. Revenue Model How  will  the  firm  earn  revenue,  generate   p profits,  and  produce  a  superior  return  on   p p invested  capital? Major  types: Advertising  revenue  model g Subscription  revenue  model Transaction  fee  revenue  model Transaction fee revenue model Sales  revenue  model Affiliate  revenue  model Slide 2-6 3. Market Opportunity What  marketspace  do  you  intend  to   h k d d serve  and  what  is  its  size?Marketspace:  Area  of  actual  or  potential  commercial  value   in  which  companyà ‚  intends  to  operate in which company intends to operate Realistic  market  opportunity:  Defined  by  revenue   potential  in  each  market  niche  in  which  company  hopes  to   potential in each market niche in which company hopes to compete Market  opportunity  typically  divided  into   M k t t it t i ll di id d i t smaller  niches Slide 2-7 4. Competitive Environment Who  else  occupies  your  intended   h l d d marketspace? p Other  companies  selling  similar  products  in  the  same   marketspace Includes  both  direct  and  indirect  competitors Influenced  by: Influenced by:Number  and  size  of  active  competitors Each  competitor s  market  share Each competitor’s market share Competitors’  profitability Competitors pricing Competitors’  pricing Slide 2-8 5. Competitive Advantage Achieved  when  firm: h d h f Produces  superior  pro duct  Ã‚  or Produces superior product or Can  bring  product  to  market  at  lower  price   than  competitors th tit Important  concepts: p p Asymmetries First? mover  advantage Fi t d t Unfair  competitive  advantage Leverage Slide 2-9 6. Market Strategy How  do  you  plan  to  promote  your   products  or  services  to  attract  your   products or services to attract your target  audience?Details  how  a  company  intends  to  enter  market and  attract  customers Best  business  concepts  will  fail  if  not  properly   marketed  to  potential  customers k d i l Slide 2-10 7. Organizational Development What  types  of  organizational  structures   within  the  firm  are  necessary  to  carry  out   within the firm are necessary to carry out the  business  plan? Describes  how  firm  will  organize  work Typically  divided  into  functiona l  departments As  company  grows,  hiring  moves  from  generalists  to   As company grows hiring moves from generalists to specialists Slide 2-11 8.Management Team What  kinds  of  experiences  and   background  are  important  for  the   background are important for the company’s  leaders  to  have? Employees  are  responsible  for  making  the  business  model   work Strong  management  team  gives  instant  credibility  to   outside  investors Strong  management  team  may  not  be  able  to  salvage  a   weak  business  model,  but  should  be  able  to  change  the   model  and  redefine  the  business  as  it  becomes  necessary Slide 2-12 Insight on Business Online Grocers: Finding and Executing the Right Model g g Class Discussion Slide 2-13 Categorizing E-commerce Business ModelsNo  one  correct  way We  categorize  businessà ‚  models  according  to: We categorize business models according to: E? commerce  sector  (B2C,  B2B,  C2C) Type  of  e? commerce  technology;  i. e. m? commerce Type of e commerce technology; i e m commerce Similar  business  models  appear  in  more  than   one  sector Some  companies  use  multiple  business   Some companies use multiple business models;  e. g. eBay Slide 2-14 B2C Business Models: Portal Search  plus  an  integrated  package  of  content   and  services Revenue  models:   d l Advertising,  referral  fees,  transaction  fees,  subscriptions g p Variations:Horizontal  /  General Vertical  /  Specialized  (Vortal) Vertical / Specialized (Vortal) Pure  Search Slide 2-15 Insight on Technology Can Bing Bong Google? Class Discussion Slide 2-16 B2C Models: E-tailer Online  version  of  traditional  retailer Revenue  model:  Sales Variations: Virtual  merchant Virtual merchant Bricks? and? clicks Catalog  merchant C t l h t Manufacturer? direct Low  barriers  to  entry Slide 2-17 B2C Models: Content Provider Digital  content  on  the  Web News,  music,  video Revenue  models:   Revenue models: Subscription;  pay  per  download  (micropayment);   advertising;  affiliate  referral  fees Variations:Content  owners Syndication S di i Web  aggregators Slide 2-18 B2C Models: Transaction Broker Process  online  transactions  for  consumers Primary  value  proposition—saving  time  and  money Revenue  model:   R d l Transaction  fees Industries  using  this  model: Financial  services Travel  services Job  placement  services Slide 2-19 B2C Models: Market Creator Create  digital  environment  where  buyers   and  sellers  can  meet  and  transact Examples:   Priceline eBay y Revenue  model:  Transaction  fees Revenue model: Transaction fee s Slide 2-20 B2C Models: Service Provider Online  services e. g. Google:  Google  Maps,  Gmail,  etc. Value  proposition   Value propositionValuable,  convenient,  time? saving,  low? cost  alternatives  to   traditional  service  providers t diti l i id Revenue  models: Revenue models: Sales  of  services,  subscription  fees,  advertising,  sales  of   marketing  data marketing data Slide 2-21 B2C Models: Community Provider Provide  online  environment  (social   network)  where  people  with  similar   interests  can  transact,  share  content,  and   , , communicate   E. g. Facebook,  MySpace,  LinkedIn,  Twitter Revenue  models: R d l Typically  hybrid,  combining  advertising, subscriptions,  sales,  transaction  fees,  affiliate  fees Slide 2-22 B2B Business Models Net  marketplaces E? istributor E procurement E? procurement Exchange Industry  consortium Industry cons ortium Private  industrial  network Private industrial network Single  firm Industry? wide Industry wide Slide 2-23 B2B Models: E-distributor Version  of  retail  and  wholesale  store,   , MRO  goods  and  indirect  goods Owned  by  one  company  seeking  to  serve   many  customers Revenue  model:  Sales  of  goods Example:  Grainger. com Slide 2-24 B2B Models: E-procurement Creates  digital  markets  where   participants  transact  for  indirect  goods B2B  service  providers,  application  service  providers  (ASPs) B2B service providers application service providers (ASPs)Revenue  model: Service  fees,  supply? chain  management,  fulfillment   services Example:  Ariba Slide 2-25 B2B Models: Exchanges Independently  owned  vertical  digital   p y g marketplace  for  direct  inputs Revenue  model:  Transaction,  commission  fees Revenue model Transaction commission fees C eate po e u co pet t o bet ee Create  powerful  competition  between   suppliers Tend  to  force  suppliers  into  powerful  price   T d f li i f l i competition;  number  of  exchanges  has   dropped  dramatically d dd ll Slide 2-26 B2B Models: Industry Consortia Industry? wned  vertical  digital  marketplace   open  to  select  suppliers More  successful  than  exchanges More successful than exchanges Sponsored  by  powerful  industry  players Strengthen  traditional  purchasing  behavior Revenue  model:  Transaction,  commission  fees R d l T ti i i f Example:  Exostar Example: Exostar Slide 2-27 Private Industrial Networks Designed  to  coordinate  flow  of  communication   among  firms  engaged  in  business  together fi di b i h Electronic  data  interchange  (EDI) Single  firm  networks Most  common  form   M t f Example:  Wal? Mart’s  network   for  suppliersIndustry? wide  networks Often  evolve  out  of  industry  associations   Often evolve out of industry associations Example:  Agentrics Slide 2-28 Other E-commerce Business Models Consumer? to? consumer  (C2C) eBay,  Craigslist Peer? to? peer  (P2P) Peer to peer (P2P) The  Pirate  Bay,  Cloudmark M? commerce: Technology  platform  continues  to  evolve Technology platform continues to evolve iPhone,  smartphones  energizing  interest  in  m? commerce   pp apps Slide 2-29 Insight on Society Where R U? Not Here! Class Discussion Slide 2-30 E-commerce Enablers: Gold Rush ModelE? commerce  infrastructure  companies   p have  profited  the  most: Hardware,  software,  networking,  security E? commerce  software  systems,  payment  systems Media  solutions,  performance  enhancement CRM  software CRM software Databases Hosting  services,  etc. Slide 2-31 How Internet & Web Change Busi ness E? commerce  changes  industry  structure   g y by  changing: Basis  of  competition  among  rivals Barriers  to  entry y Threat  of  new  substitute  products Strength  of  suppliers Bargaining  power  of  buyers Bargaining power of buyers Slide 2-32 Industry Value ChainsSet  of  activities  performed  by  suppliers,   manufacturers,  transporters,  distributors,  and   f di ib d retailers  that  transform  raw  inputs  into  final   products  and  services   Internet  reduces  cost  of  information  and   Internet reduces cost of information and other  transactional  costs Leads  to  greater  operational  efficiencies,   lowering  cost,  prices,  adding  value  for   lowering cost prices adding value for customers Slide 2-33 E-commerce & Industry Value Chains Figure  5. 4 Slide 2-34 Firm Value Chains Activities  that  a  firm  engages  in  to   create inal  products  from  raw  inputs Each  step  adds  value Effect  of  Internet: Eff fI Increases  operational  efficiency p y Enables  product  differentiation Enables  precise  coordination  of  steps  in  chain E bl i di ti f t i h i Slide 2-35 E-commerce & Firm Value Chains Figure  5. 5 Slide 2-36 Firm Value Webs Networked  business  ecosystem   Uses  Internet  technology  to  coordinate  the   value  chains  of  business  partners l h i fb i Coordinates  a  firm’s  suppliers  with  its  own   C di t fi ’ li ith it production  needs  using  an  Internet? based   supply  chain  management  systemSlide 2-37 Internet-Enabled Value Web bl d l b Figure  5. 6 Slide 2-38 Business Strategy Plan  for  achieving  superior  long? term   returns  on  the  capital  invested  in  a   business  firm   business firm Four  Generic  Strategies 1. Di fferentiation   2. Cost 3. Scope 4. 4 Focus Slide 2-39 Chapter 6 E-commerce Marketing Copyright  © 2010 Pearson Education, Ltd. 2011 Pearson Education, Inc. Slide 6-40 Netflix N fli Strengthens and Defends Its Brand Class Discussion Slide 6-41 Consumers Online: Internet Audience & Consumer Behavior Around  70%  (82  million)  U. S. ouseholds  have   Around 70% (82 million) U S households have Internet  access  in  2010 Growth  rate  has  slowed Intensity  and  scope  of  use  both  increasing d f b h Some  demographic  groups  have  much  higher   Some demographic groups have much higher percentages  of  online  usage  than  others   Gender,  age,  ethnicity,  community  type,  income,  education Slide 6-42 Consumers Online: Internet Audience & Consumer Behavior Broadband  audience  vs. dial? up  audience Purchasing  behavior  affected  by   neighborhood Lifestyle  and  sociological  impa cts Use  of  Internet  by  children,  teens Use  of  Internet  as  substitute  for  other  social  activitiesMedia  choices Traditional  media  competes  with  Internet  for  attention Traditional media competes with Internet for attention Slide 6-43 Consumer Behavior Models Study  of  consumer  behavior Social  science   Attempts  to  explain  what  consumers  purchase   Attempts to explain what consumers purchase and  where,  when,  how  much  and  why  they  buy Consumer  behavior  models Predict  wide  range  of  consumer  decisions Predict wide range of consumer decisions Based  on  background  demographic  factors  and   other  intervening,  more  immediate  variables   h i i i di i bl Slide 6-44 General Model of Consumer Behavior Figure  6. Slide 6-45 Background Demographic Factors Culture:  Broadest  impact Subculture  (ethnicity,  age,  lifestyle,  geography) S b lt ( th i it lif t l h ) Social Reference  groups Direct  Ã‚  reference  groups g p Indirect  reference  groups Opinion  leaders  (viral  influencers) Lifestyle  groups   f l Psychological Psychological  profiles Slide 6-46 Online Purchasing Decision Psychographic  research Combines  demographic  and  psychological  data Combines demographic and psychological data Divides  market  into  groups  based  on  social  class,  lifestyle,   and/or  personality  characteristics and/or personality characteristicsFive  stages  in  the  consumer  decision  process: 1. 2. 3. 4. 5. Awareness  of  need Search  for  more  information Evaluation  of  alternatives Actual  purchase  decision Actual purchase decision Post? purchase  contact  with  firm Slide 6-47 Consumer D i i C Decision Process & P Supporting Communications Figure  6. 3 Slide 6-48 Model of Online Consumer Behavior Decision   process  similar  for  online  and  offline   behavior General  online  behavior  model Consumer  skills Product  characteristics Attitudes  toward  online  purchasing Perceptions  about  control  over  Web  environment p Web  site  featuresClickstream  behavior:  Transaction  log  for   Clickstream behavior: Transaction log for consumer  from  search  engine  to  purchase Slide 6-49 Model of Online Consumer Behavior Figure  6. 4 Slide 6-50 Model of Online Consumer Behavior Clickstream  factors  include: Number  of  days  since  last  visit Number of days since last visit Speed  of  clickstream  behavior Number  of  products  viewed  during  last  visit b f d i dd i l ii Number  of  pages  viewed Supplying  personal  information Number  of  days  since  last  purchase Number  of  past  purchasesClickstream  marketing Clickstream marketing Slide 6-51 Shoppers: B rowsers & Buyers Shoppers:  87%  of  Internet  users 72%  buyers 72% buyers 16%  browsers  (purchase  offline) One? third  offline  retail  purchases  influenced  by   O thi d ffli t il h i fl db online  activities Online  traffic  also  influenced  by  offline  brands  and   shopping pp g E? commerce  and  traditional  commerce  are  coupled: part  of  a  continuum  of  consuming  behavior part of a continuum of consuming behavior Slide 6-52 Online Shoppers & Buyers Figure  6. 5 Slide 6-53What Consumers Shop & Buy Online Big  ticket  items  ($500  plus) Travel,  computer  hardware,  consumer  electronics Expanding   Consumers  more  confident  in  purchasing  costlier  items Small  ticket  items  ($100  or  less) ($ ) Apparel,  books,  office  supplies,  software,  etc. Sold  by  first  movers  on  Web Sold by first movers on Web Physically  small  i tems High  margin  items   Broad  selection  of  products  available Slide 6-54 What Consumers Buy Online Figure  6. 6 Slide 6-55 Intentional Acts: How Shoppers Find Vendors Online pp Search  engines  (59%) S h i (59%) Coupon  Web  sites  (29%) Coupon Web sites (29%) Comparison  shopping  sites  (27%) E? ail  newsletters  (25%) Online  shoppers  are  highly  intentional,   looking  for  specific  products,  companies,   services Slide 6-56 Table  6. 6 Slide 6-57 Trust, Utility, Opportunism in Online Markets Two  most  important  factors  shaping  decision   Two most important factors shaping decision to  purchase  online: Utility:   U ili Better  prices,  convenience,  speed Trust: Asymmetry  of  information  can  lead  to  opportunistic   behavior  by  sellers Sellers  can  develop  trust  by  building  strong  reputations   for  honesty,  fairness,  delivery   Slide 6-58 Basic Marketing Concepts MarketingStrategies  and  actions  to  establish  relationship   Strategies and actions to establish relationship with  consumer  and  encourage  purchases  of   p products  and  services Addresses  competitive  situation  of  industries  and   firms Seeks  to  create  unique,  highly  differentiated   products  or  services  that  are  produced  or  supplied   by  one  trusted  firm Unmatchable  feature  set Avoidance  of  becoming  commodity Slide 6-59 Feature Sets Three  levels  of  product  or  service 1. Core  product e. g. cell  phone g p 2. Actual  product Characteristics  that  deliver  core  benefits Ch t i ti th t d li b fit e. g. wide  screen  that  connects  to  Internet 3. Augmented  productAdditional  benefits Basis  for  building  the  product’s  brand e. g. product  warranty Slide 6-60 Featu re Set Figure  6. 7 Slide 6-61 Products, Brands & Branding Process Brand: Expectations  consumers  have  when  consuming,  or   thinking  about  consuming,  a  specific  product Most  important  expectations:  Quality,  reliability,   Most important expectations: Quality reliability consistency,  trust,  affection,  loyalty,  reputation Branding:  Process  of  brand  creation Branding: Process of brand creation Closed  loop  marketing Brand  strategy Brand  equity Brand eq it Slide 6-62 Marketing A ti iti M k ti Activities: From Products to Brands Figure  6. 8Slide 6-63 STP: Segmenting, Targeting, Positioning Major  ways  used  to  segment,  target  customers 1. 2. 3. 4. 5. 6. Behavioral B h i l Demographic Psychographic h hi Technical Contextual Search Within  segment,  product  is  positioned and  branded  as   a  unique,  high? value  product,  especially  suited  to   q g p p y ne eds  of  segment  customers Slide 6-64 Are Brands Rational? For  consumers,  a  qualified  yes: Brands  introduce  market  efficiency  by  reducing  search  and   decision? making  costs For  business  firms,  a  definite  yes: A  major  source  of  revenue Lower  customer  acquisition  cost Increased  customer  retention Successful  brand  constitutes  a  long? asting  (though  not   necessarily  permanent)  unfair  competitive  advantage Slide 6-65 Can Brands Survive Internet? Brands & Price Dispersion p Early  postulation:   Law  of  One  Price ;  end  of  brands Early postulation: â€Å"Law of One Price†; end of brands Instead: Consumers  still  pay  premium  prices  for  differentiated   products E? commerce  firms  rely  heavily  on  brands  to  attract   customers  and  charge  premium  prices Substantial  price  dispersion Large  differences  in  price  sensitivity  for  same  product Large differences in price sensitivity for same product â€Å"Library  effect† Slide 6-66Revolution in Internet Marketing Technology Three  broad  impacts: Scope  of  marketing  communications  broadened   Richness  of  marketing  communications  increased g Information  intensity  of  marketplace  expanded Internet  marketing  technologies: Internet marketing technologies: Web  transaction  logs Cookies  and  Web  bugs Cookies and Web bugs Databases,  data  warehouses,  data  mining Advertising  networks Customer  relationship  management  systems Slide 6-67 Web Transaction LogsBuilt  into  Web  server  software Record  user  activity  at  Web  site y Webtrends:  Leading  log  analysis  tool Provides  much  marketing  data,  especially  Ã‚   Provides much marketing data especially combined  with: Registratio n  forms R i i f Shopping  cart  database Answers  questions  such  as: What  are  major  patterns  of  interest  and  purchase? After  home  page,  where  do  users  go  first? Second? Slide 6-68 Cookies & Web Bugs Cookies: Small  text  file  Web  sites  place  on  visitor’s  PC  every  time   they  visit,  as  specific  pages  are  accessed Provide  Web  marketers  with  very  quick  means  of   identifying  customer  and  understanding  prior  behavior Flash  cookiesWeb  bugs: Tiny  (1  pixel)  graphics  embedded  in  e mail  and  Web  sites Tiny (1 pixel) graphics embedded in e? mail and Web sites Used  to  automatically  transmit  information  about  user  and   page being viewed to monitoring server page  being  viewed  to  monitoring  server Slide 6-69 Insight on Society g y Every Move You Make, Every Click You Make, Weâ₠¬â„¢ll Be Tracking You , g Class Discussion Slide 6-70 Databases Database:  Ã‚  Stores  records  and  attributes Database  management  system  (DBMS):   Software  used  to  create,  maintain,  and  access  databasesSQL  (Structured  Query  Language): Industry? standard  database  query  and  manipulation  language  used  in   y q y p g g a  relational  database Relational  database: Represents  data  as  two? dimensional  tables  with  records  organized  in   rows  and  attributes  in  columns;  data  within  different  tables  can  be   flexibly  related  as  long  as  the  tables  share  a  common  data  element flexibly related as long as the tables share a common data element Slide 6-71 Relational Database View of E-commerce Customers Figure  6. 12 Slide 6-72 Data Warehouses & Data Mining Data  warehouse:Collects  firm s  transactional  and  custom er  data  in  single   Collects firm’s transactional and customer data in single location  for  offline  analysis  by  marketers  and  site   managers Data  mining: Analytical  techniques  to  find  patterns  in  data,  model   Analytical techniques to find patterns in data model behavior  of  customers,  develop  customer  profiles Query? driven  data  mining Query driven data mining Model? driven  data  mining Rule? based  data  mining l b dd Collaborative  filtering Slide 6-73 Data Mining & Personalization Figure  6. 13 Slide 6-74 Insight on TechnologyThe Long T il Big Hits and Big Misses Th L Tail: Bi Hi d Bi Mi Class Discussion Slide 6-75 Customer Relationship Management ( (CRM) Systems ) y Record  all  contact  that  customer  has  with  firm Generates  customer  profile  available  to  everyone  in firm  with  need  to  Ã¢â‚¬Å"know  the  customer† fi ith d t â€Å"k th t † Customer profiles can contain: ustomer  profiles  can  contain: Map  of  the  customer’s  relationship  with  the  firm Product  and  usage  summary  data Demographic  and  psychographic  data Profitability  measures Contact  history   Contact history Marketing  and  sales  information Slide 6-76Customer Relationship Management System Figure  6. 14 Slide 6-77 Market Entry Strategies Figure  6. 15 Slide 6-78 Establishing Customer Relationship Advertising  Networks Banner  advertisements Ad  server  selects  appropriate  banner  ad  based  on   Ad server selects appropriate banner ad based on cookies,  Web  bugs,  backend  user  profile   databases Permission  marketing Permission marketing Affiliate  marketing g Slide 6-79 How Advertising Network Works e. g. , DoubleClick Figure  6. 16 Slide 6-80 Establishing Customer Relationship (cont’d) Viral  marketingGett ing  customers  to  pass  along  company’s  marketing   message  to  friends,  family,  and  colleagues Blog  marketing Using  blogs  to  market  goods  through  commentary  and   U i bl k d h h d advertising Social  network  marketing,  social  shopping   Mobile  marketing Mobile marketing Slide 6-81 Insight on Business Social Network Marketing: Let’s Buy Together Class Discussion Slide 6-82 Establishing Customer Relationship (cont’d) Wisdom  of  crowds  (Surowiecki,  2004) ( , ) Large  aggregates  produce  better  estimates  and  judgments Examples:   E l Prediction  markets Folksonomies Social  tagging Social taggingBrand  leveraging Slide 6-83 Customer Retention: Strengthening Customer Relationship p Mass  marketing Mass marketing Direct  marketing Micromarketing   Micromarketing Personalized,  one? to? one  marketing  Ã‚   Segmenting  market  on  precise  a nd  timely  understanding  of   Segmenting market on precise and timely understanding of individual’s  needs Targeting  specific  marketing  messages  to  these  individuals Positioning  product  vis? a? vis  competitors  to  be  truly  unique Personalization Can  increase  consumers  sense  of  control,  freedom Can  also  result  in  unwanted  offers  or  reduced  anonymity Slide 6-84Mass Market-Personalization Continuum Figure  6. 17 Slide 6-85 Other Customer Retention Marketing Technics Customization Customer  co? production Transactive  content:   Combine  traditional  content  with  dynamic  information   tailored  to  each  user’s  profile Customer  service FAQs Q Real? time  customer  service  chat  systems Automated  response  systems Automated response systems Slide 6-86 Net Pricing Strategies Pricing Integral  part  of  marketing  strategy I t l t f k ti t t Traditionally  based  on:   Fixed  cost   Variable  costs   Demand  curve Price  discrimination Price discriminationSelling  products  to  different  people  and  groups   based  on  willingness  to  pay Slide 6-87 Net Pricing Strategies (cont’d) Free  and  freemium Can  be  used  to  build  market  awareness Versioning Creating  multiple  versions  of  product  and  selling   essentially  same  product  to  different  market  segments   at  different  prices at different prices Bundling Offers  consumers  two  or  more  goods  for  one  price Off t d f i Dynamic  pricing: Auctions Yield  management Slide 6-88 Channel Management Strategies Channels: Different  methods  by  which  goods  can  be  distributed  and   soldChannel  conflict: When  new  venue  for  selling  products  or  services  threatens   gp or  destroy s  existing  sales  venues E. g. online  airline/travel  services  and  Ã‚  traditional  offline   travel  agencies Some  manufacturers  are  using  partnership   gp p model  to  avoid  channel  conflict   Slide 6-89 Chapter 7: E-commerce Marketing Communications Chapter 7 E-commerce Advertising Copyright  © 2010 Pearson Education, Ltd. 2011 Pearson Education, Inc. Slide 7-90 Video Ads: Shoot, Click, Buy Class Discussion Slide 7-91 Marketing Communications Two  main  purposes:Sales  Ã¢â‚¬â€œ promotional  sales  communications   Branding  Ã¢â‚¬â€œ b di B di branding  communications i i Online  marketing  communications Online marketing communications Takes  many  forms Online  ads,  e? mail,  public  relations,  Web   sites Slide 7-92 Online Advertising li d i i $25  billion,  15%  of  all  advertising Advantages: Internet  is  where  audience  is  moving g Ad  targeting Greater  opp ortunities  for  interactivity Greater opportunities for interactivity Disadvantages: Cost  versus  benefit How  to  adequately  measure  results Supply  of  good  venues  to  display  ads Slide 7-93 Online Advertising from 2002-2014 Figure  7. Slide 7-94 Forms of Online Advertisements Display  ads Rich  media Video  ads Search  engine  advertising Social  network,  blog,  and  game  advertising Social network blog and game advertising Sponsorships Referrals  (affiliate  relationship  marketing) E? mail  marketing g Online  catalogs Slide 7-95 Display Ads Banner  ads Rectangular  box  linking  to  advertiser’s  Web  site IAB  guidelines e. g. Full  banner  is  468  x  60  pixels,  13K e g Full banner is 468 x 60 pixels 13K Pop? up  ads Appear  without  user  calling  for  them Provoke  negative  consumer  sentiment g Twice  as  effective  as  normal  banner  ads Pop? nder  ads:  Open  beneath  browser  window Pop under ads: Open beneath browser window Slide 7-96 Rich Media Ads Use  Flash,  DHTML,  Java,  JavaScript About  7%  of  all  online  advertising  expenditures Tend  to  be  more  about  branding d b b b di Boost  brand  awareness  by  10% Boost brand awareness by 10% IAB  standards  limit  length Interstitials Superstitials Slide 7-97 Video Ads Fastest  growing  form  of  online  advertisement IAB  standards Linear  video  ad Non? linear  video  ad In? banner  video  ad In? text  video  ad Ad placement Advertising  networks Advertising  exchanges Banner  swappingSlide 7-98 Search Engine Advertising h i d i i Almost  50%  of  online  ad  spending  in  2010 Types: Paid  inclusion  or  rank Paid inclusion or rank Inclusion  in  search  results Sponsored  link  areas p Keyword  advertising e. g. Google  AdWords e g Google AdWords Network  keyword  advertising  (context   advertising) d ii ) e. g. Google  AdSense Slide 7-99 Search Engine Advertising (cont’d) Nearly  ideal  targeted  marketing Nearly ideal targeted marketing Issues:   Disclosure  of  paid  inclusion  and  placement   practices Click  fraud   Ad  nonsense   Slide 7-100 Mobile Advertising Half  of  U. S.Internet  users  access  Internet   Half of U. S. Internet users access Internet with  mobile  devices Currently  small  market,  but  fastest   growing  platform  (35%) growing platform (35%) Google  and  Apple  in  race  to  develop   Google and Apple in race to develop mobile  advertising  platform AdMob,  iAd Slide 7-101 Sponsorships & Referrals Sponsorships Paid  effort  to  tie  advertiser s  name  to   Paid effort to tie advertiser’s name to particular  information,  event,  venue  in  a  way   that  reinforces  brand  in  positive  yet  not  overtly   that reinforces brand in positive yet not overtly commercial  manner ReferralsAffiliate  relationship  marketing p g Permits  firm  to  put  logo  or  banner  ad  on   another  firm’s  Web  site  from  which  users  of   th fi ’ W b it f hi h f that  site  can  click  through  to  affiliate’s  site Slide 7-102 E-mail Marketing & Spam Explosion Direct  e? mail  marketing   Low  cost,  primary  cost  is  purchasing  addresses Spam:  Unsolicited  commercial  e? mail Spam: Unsolicited commercial e mail Approx. 90%  of  all  e? mail Efforts  to  control  spam: Technology  (filtering  software)   Government  regulation  (CAN? SPAM  and  state  laws) Voluntary  self? regulation  by  industries  (DMA  ) y g y Volunteer  efforts Slide 7-103Percentage of E-mail That Is Spam Figure 7. 6 Slide 7-104 Online Catalogs Equivalent  of  paper? based  catalogs Graphics? intense;  use  increasing  with  increase   in  broadband  use in broadband use Two  types: 1. 2. 2 Full? page  spreads,  e. g. Landsend. com Grid  displays,  e. g. Amazon Grid displays e g Amazon In  general,  online  and  offline  catalogs   complement  each  other Slide 7-105 Social Marketing â€Å"Many? to? many†Ã‚  model Uses  digitally  enabled  networks  to  spread  ads Blog  advertising   Blog advertising Online  ads  related  to  content  of  blogs Social  network  advertising:   Social network advertising:Ads  on  MySpace,  Facebook,  YouTube,  etc. Game  advertising:   G d ti i Downloadable  Ã¢â‚¬Å"advergames† Placing  brand? name  products  within  games Slide 7-106 Insight on Society g y Marketing to Children of the Web in the Age of Social Networks g Class Discussion Slide 7-107 Behavioral Targeting Interest? based  advertising Data  aggregators  develop  profiles Data aggregators develop profiles Search  engine  queries Online  browsing  history O li b i hi Offline  data  (income,  education,  etc. ) d Information  sold  to  3rd party  advertisers,  who  deliver   ads  based  on  profile Ad  exchanges Privacy  concerns acy co ce s Consumer  resistance Slide 7-108Mixing Off-line & Online Marketing Communications g Most  successful  marketing  campaigns   M t f l k ti i incorporate  both  online  and  offline  tactics Offline  marketing Drive  traffic  to  Web  sites Drive traffic to Web sites Increase  awareness  and  build  brand  equity Consumer  behavior  increasingly  multi? channel 60%  consumers  research  online  before  buying  offline % y g Slide 7-109 Insight on Business g Are the Very Rich Different From You and Me? Class Discussion Sl ide 7-110 Online Marketing Metrics: Lexicon Measuring  audience  size  or  market  share Impressions I i Click? through  rate  (CTR) View? hrough  rate  (VTR) Vi th h t (VTR) Hits Page  views P i Stickiness  (duration) Unique  visitors Loyalty Reach Recency Slide 7-111 Online Marketing Metrics (cont’d) Conversion  of  visitor   Conversion of visitor to  customer Acquisition  rate q Conversion  rate Browse? to? buy? ratio View? to? cart  ratio Vi t t ti Cart  conversion  rate Checkout  conversion  rate   Checkout conversion rate Abandonment  rate Retention  rate Attrition  rate E mail  metrics E? mail metrics Open  rate Delivery  rate Delivery rate Click? through  rate   (e mail) (e? mail) Bounce? back  rate Slide 7-112 Online Consumer Purchasing ModelFigure  7. 8 Slide 7-113 How Well Does Online Adv. Work? Ultimately  measured  by  ROI  on  ad  campaign Highest  click? through  rates:  Searc h  engine  ads,   Permission  e mail  campaigns Permission e? mail campaigns Rich  media,  video  interaction  rates  high Online  channels  compare  favorably  with  traditional Most  powerful  marketing  campaigns  use  multiple   Most powerful marketing campaigns use multiple channels,  including  online,  catalog,  TV,  radio,   newspapers,  stores newspapers, stores Slide 7-114 Comparative Returns on Investment Figure  7. 9 Slide 7-115 Costs of Online Advertising Pricing  modelsBarter Cost  per  thousand  (CPM) Cost  per  click  (CPC)   Cost  per  action  (CPA)   Cost per action (CPA) Online  revenues  only Sales  can  be  directly  correlated Sales can be directly correlated Both  Ã‚  online/offline  revenues Offline  purchases  cannot  always  be  directly  related  to  online   Offli h t l b di tl l t dt li campaign In  general,  online  marketing  more   expensive  on  CPM   In general online marketing more expensive on CPM basis,  but  more  effective Slide 7-116 Web Site Activity Analysis b i i i l i Figure  7. 10 Slide 7-117 Insight on Technology It’s 10 P. M. Do You Know Who Is On Your Web Site? Class Discussion Slide 7-118Web Site †¦ as Marketing Communications Tool g Web  site  as  extended  online  advertisement W b i d d li d i Domain  name:  An  important  role   Domain name: An important role Search  engine  optimization:   Search engine optimization: Search  engines  registration Keywords  in  Web  site  description K d i W b it d i ti Metatag  and  page  title  keywords Links  to  other  sites k h Slide 7-119 Web Site Functionality b i i li Main  factors  in  effectiveness  of  interface Utility Ease  of  use Top  factors  in  credibility  of  Web  sites: Top factors in credibility of Web sites: Design  look Info rmation  design/structure g / Information  focusOrganization  is  important  for  first time  users,  but   Organization is important for first? time users but declines  in  importance Information content becomes major factor attracting Information  content  becomes  major  factor  attracting   further  visits Slide 7-120 Factors in Credibility of Web Sites Figure  7. 11 Slide 7-121 Table  7. 9 Slide 7-122 Chapter 8: Ethical, Social, and Political Issues in E-commerce E commerce Chapter 8 Ethics, Law, E-commerce Copyright  © 2010 Pearson Education, Ltd. 2011 Pearson Education, Inc. Slide 8-123 Ethical, Social, Political Issues in E-commerceInternet,  like  other  technologies,  can: Internet like other technologies can: Enable  new  crimes Affect  environment Threaten  social  values Costs  and  benefits  must  be  carefully   considered,  especially  when  there  are  no   id d i ll h h g g clear? c ut  legal  or  cultural  guidelines Slide 8-124 Model for Organizing Issues Issues  raised  by  Internet  and  e? commerce  can  be  viewed  at  individual,   social,  and  political  levels social and political levels Four  major  categories  of  issues: Four major categories of issues: Information  rights Property  rights Property rights Governance Public  safety  and  welfare Slide 8-125Moral Dimensions of Internet Society M l Di i f I S i Figure  8. 1 Slide 8-126 Basic Ethical Concepts i hi l Ethics Study  of  principles  used  to  determine  right  and  wrong  courses  of   action Responsibility p y Accountability Liability Laws  permitting  individuals  to  recover  damages Due  process Laws  are  known,  understood Laws are known understood Ability  to  appeal  to  higher  authorities  to  ensure  laws  applied  correctly Slide 8-127 Analyzing Ethical Dilemmas l i hi l il Process  for  analyzing  ethical  dilemmas: 1. 2. 3. 3 4. 5. Identify  and  clearly  describe  the  facts Define  the  conflict  or  dilemma  and  identify  the   y higher? rder  values  involved Identify  the  stakeholders Identify the stakeholders Identify  the  options  that  you  can  reasonably   take t k Identify  the  potential  consequences  of  your   options Slide 8-128 Candidate Ethical Principles Golden  Rule Universalism Slippery  Slope Collective  Utilitarian  Principle Risk  Aversion Ri k A i No  Free  Lunch The  New  York  Times  Test The  Social  Contract  Rule Slide 8-129 Privacy & Information Rights Privacy: Moral  right  of  individuals  to  be  left  alone,  free   from  surveillance  or  interference  from  other   individuals  or  organizations Information  privacy p y Subset  of  privacy Includes:The  claim  th at  certain  information  should  not  be   collected  at  all The  claim  of  individuals  to  control  the  use  of  whatever   h l i f i di id l l h f h information  is  collected  about  them Slide 8-130 Privacy & Information Rights (cont. ) Major  ethical  issue  related  to  e? commerce   and  privacy:   d i Under  what  conditions  should  we  invade  the   privacy  of  others? Major  social  issue:   j Development  of  Ã¢â‚¬Å"expectations  of  privacy†Ã‚  and   privacy  norms privacy norms Major  political  issue: Development  of  statutes  that  govern  relations   D l t f t t t th t l ti between  recordkeepers  and  individuals Slide 8-131 Information Collected at E-commerce SitesData  collected  includes Personally  identifiable  information  (PII) Anonymous  information Anonymous information Types  of  data  collected yp Name,  a ddress,  phone,  e? mail,  social  security Bank  and  credit  accounts,  gender,  age,  occupation,   B k d di d i education Preference  data,  transaction  data,  clickstream  data,   browser  type Slide 8-132 Social Networks & Privacy Social  networks Encourage  sharing  personal  details Pose  unique  challenge  to  maintaining   privacy Facebook s  Beacon  program Facebook’s Beacon program Facebook s  Terms  of  Service  change Facebook’s Terms of Service change Slide 8-133 Profiling & Behavioral Targeting ProfilingCreation  of  digital  images  that  characterize  online  individual  and   group  behavior Anonymous  profiles A fil Personal  profiles Personal profiles Advertising  networks Track  consumer  and  browsing  behavior  on  Web T k db i b h i W b Dynamically  adjust  what  user  sees  on  screen Build  and  refresh  profiles  of  consumers Google’s AdWords program Slide 8-134 Profiling & Behavioral Targeting (cont’d) Deep  packet  inspection Business  perspective: Web  profiling  serves  consumers  and  businesses Increases  effectiveness  of  advertising,  subsidizing  free   content Enables  sensing  of  demand  for  new  products  and  services Critics  perspective:Undermines  expectation  of  anonymity  and  privacy Consumers  show  significant  opposition  to  unregulated   collection  of  personal  information Enables  weblining Slide 8-135 Internet & Government Invasions of Privacy Various  laws  strengthen  ability  of  law  enforcement   agencies  to  monitor  Internet  users  without   i i I ih knowledge  and  sometimes  without  judicial  oversight CALEA,  PATRIOT  Act,  Cyber  Security  Enhancement  Act,   Homeland  Security  Act Government  agencies  are  largest  users  of  private   sector  commercial  data  brokers sector commercial data brokers Retention  by  ISPs  of  user  data  a  concern Slide 8-136Legal Protections In  U. S. ,  privacy  rights  explicitly  granted  or   derived  from Constitution   Constitution First  Amendment  Ã‚  Ã¢â‚¬â€œ freedom  of  speech  and  association Fourth  Amendment  Ã‚  Ã¢â‚¬â€œ unreasonable  search  and  seizure F th A d t bl h d i Fourteenth  Amendment  Ã‚  Ã¢â‚¬â€œ due  process Specific  statutes  and  regulations  (federal  and   Specific statutes and regulations (federal and state) Common  law Slide 8-137 Informed Consent U. S. firms  can  gather  and  redistribute   transaction  information  without  individual’s   i i f i ih i di id l’ informed  consent Illegal  in  Europe Informed  consent: Opt? in   Opt out Opt? out Many  U. S. ? commerce  firm s  merely  publish  information   p practices  as  part  of  privacy  policy  without  providing  for   p p yp y p g any  form  of  informed  consent Slide 8-138 FTC’s Fair Information Practices Principles Federal  Trade  Commission: Federal Trade Commission: Conducts  research  and  recommends  legislation  to  Congress Fair  Information  Practice  Principles  (1998): Fair Information Practice Principles (1998): Notice/Awareness  (Core) Choice/Consent  (Core) Choice/Consent (Core) Access/Participation Security Enforcement Guidelines,  not  laws Guidelines not laws Slide 8-139 FTC’s Fair Information Practice PrinciplesNotice/Awareness i / Sites  must  disclose  information  practices  before  collecting  data. Includes Sit t di l i f ti ti b f ll ti d t I l d identification  of  collector,  uses  of  data,  other  recipients  of  data,  nature  of   collection  (ac tive/inactive),  voluntary  or  required,  consequences  of  refusal,  and   steps  taken  to  protect  confidentiality,  integrity,  and  quality  of  the  data Choice/Consent There  must  be  a  choice  regime  in  place  allowing  consumers  to  choose  how   their  information  will  be  used  for  secondary  purposes  other  than  supporting   the  transaction,  including  internal  use  and  transfer  to  third  parties.Opt? in/Opt? out  must  be  available. Consumers  should  be  able  to  review  and  contest  the  accuracy  and   completeness  of  data  collected  about  them  in  a  timely,  inexpensive  process. Access/Participation ccess/ a c pa o Security y Enforcement Data  collectors  must  take  reasonable  steps  to  assure  that  consumer   information  is  accurate  and  secure  from   unauthorized  use. There  must  be  in  place  a  mechanism  to  enforce  FIP principles. This  can  involve  self? regulation,  legislation  giving  consumers  legal   remedies  for  violations,  or  federal  statutes  and  regulation. di f i l ti f d l t t t d l ti Slide 8-140FTC Recommendations: Online Profiling Principle p Notice Recommendation Complete  transparency  to  user  by  providing  disclosure  and  choice  options   on  the  host  Web  site. â€Å"Robust†Ã‚  notice  for  PII  (time/place  of  collection;   before  collection  begins). Clear  and  conspicuous  notice  for  non PII. before  collection  begins). Clear  and  conspicuous  notice  for  non? PII. Opt? in  for  PII,  opt? out  for  non? PII. No  conversion  of  non? PII  to  PII  without   consent. Opt? out  from  any  or  all  network  advertisers  from  a  single  page   consent Opt out from any or all network advertisers from a single page provided  by  the  host  Web  site.Reasonable  provisions  to  allow  inspection  and  correction. Reasonable  efforts  to  secure  information  from  loss,  misuse,  or  improper   access. Done  by  independent  third  parties,  such  as  seal  programs  and  accounting   Done by independent third parties such as seal programs and accounting firms. medical  topics,  sexual  behavior  or  sexual  orientation,  or  use  Social  Security   medical topics sexual behavior or sexual orientation or use Social Security numbers  for  profiling. Slide 8-141 Choice Access Security EnforcementRestricted  Collection Advertising  networks  will  not  collect  information  about  sensitive  financial  or European Data Protection Directive Privacy  protection  much  stronger  inà ‚  Europe  than  U. S. European  approach:   Comprehensive  and  regulatory  in  nature p g y European  Commission’s  Directive  on  Data  Protection   (1998):   (1998): Standardizes  and  broadens  privacy  protection  in  European  Union   countries Department  of  Commerce  safe  harbor  program: For  U. S. firms  that  wish  to  comply  with  Directive Slide 8-142 Private Industry Self-RegulationSafe  harbor  programs: Private  policy  mechanism  to  meet  objectives  of   Pi t li h i t t bj ti f government  regulations  without  government  involvement e. g. Privacy  seal  programs e g Privacy seal programs Industry  associations  include: Online  Privacy  Alliance  (OPA) Network  Advertising  Initiative  (NAI) CLEAR  Ad  Notice  Technical  Specifications Privacy  advocacy  groups Emerging  privacy  protection  business Slide 8-143 Insight on Business Chief Privacy Officers hi f i ffi Class Discussion Slide 8-144 Technological Solutions Spyware,  pop? p  blockers Cookie  managers k Anonymous  remailers,  surfing Anonymous remailers surfing Platform  for  Privacy  Preferences  (P3P):   Comprehensive  technological  privacy  protection  standard Works  through  user s  Web  browser Works through user’s Web browser Communicates  a  Web  site’s  privacy  policy Compares  site  policy  to  user’s  preferences  or  to  other  standards   such  as  FTC’s  FIP  guidelines  or  EU’s  Data  Protection  Directive Slide 8-145 How P3P Works k Figure  8. 2(A) Slide 8-146 Insight on Technology The Privacy T Th P i Tug of War: fW Advertisers Vs. Consumers Class Discussion Slide 8-147 Intellectual Property Rights Intellectual  property:Encompasses  all  tangible  and  intangible  products  of  human   mind Major  ethical  issue: j How  should  we  treat  property  that  belongs  to  others? Major  social  issue: Major social issue: Is  there  continued  value  in  protecting  intellectual  property  in  the   Internet  age? Major  political  issue: How  can  Internet  and  e? commerce  be  regulated  or  governed  to   g g protect  intellectual  property? Slide 8-148 Intellectual Property Protection Three  main  types  of  protection: Copyright Patent Trademark  law Trademark law Goal  of  intellectual  property  law: Balance  two  competing  interests  Ã¢â‚¬â€ public  and   B l t ti i t t bli d privateMaintaining  this  balance  of  interests  is  always   M i t i i thi b l fi t t i l challenged  by  the  invention  of  new   technologies Slide 8-149 Copyright Protects  original  forms  of  expression  (but  not   ideas)  from   being  copied  by  others  for  a  Ã‚   ideas) from being copied by others for a period  of  time Look  and  feel  copyright  infringement  lawsuits Fair  use  doctrine Fair use doctrine Digital  Millennium  Copyright  Act,  1998 First  major  effort  to  adjust  copyright  laws  to  Internet  age Implements  WIPO  treaty  that  makes  it  illegal  to  make,   distribute,  or  use  devices  that  circumvent  technology? ased  protections  of  copyrighted  materials Slide 8-150 Patents Grant  owner  20? year  monopoly  on  ideas  behind  an   invention Machines Man? made  products p Compositions  of  matter Processing  methods Invention  must  be  new,  non? obvious,  novel Encourages  inventors g Promotes  dissemination  of  new  techniques  through   licensing Stifles  competition  by  raising  barriers  to  entry Slide 8-151 E-co mmerce Patents 1998  State  Street  Bank  &  Trust  v. Signature  Financial   Group Business  method  patents Led  to  explosion  in  application  for  e? commerce  Ã¢â‚¬Å"business   L dt l i i li ti f â€Å"b i methods†Ã‚  patentsMost  European  patent  laws  do  not  recognize   M tE t tl d t i business  methods  unless  based  on  technology Examples Amazon’s  One? click  purchasing DoubleClick’s  dynamic  delivery  of  online  advertising Slide 8-152 Trademarks d k Identify,  distinguish  goods  and  indicate  their   source Purpose p Ensure  Ã‚  consumer  gets  what  is  paid  for/expected  to  receive Protect  owner  against  piracy  and  misappropriation Infringement Market  confusion Bad  faith Dilution Behavior  that  weakens  connection  between  trademark   and  product Slide 8-153 Trademarks & Internet CybersquattingAnticy bersquatting  Consumer  Protection  Act  (ACPA) Cyberpiracy Typosquatting Metatagging M i Keywording y g Deep  linking Framing Slide 8-154 Governance Primary  questions Who  will  control  Internet  and  e? commerce? What  elements  will  be  controlled  and  how? What elements will be controlled and how? Stages  of  governance  and  e? commerce g g Government  Control  Period  (1970–1994) Privatization  (1995–1998) Privatization (1995 1998) Self? Regulation  (1995–present) Government  Regulation  (1998–present) Slide 8-155 Who Governs E-commerce & Internet? Mixed  mode  environmentSelf? regulation,  through  variety  of  Internet  policy   and  technical  bodies,  co exists  with  limited   and technical bodies co? exists with limited government  regulation ICANN  :  Domain  Name  System Internet  could  be  easily  controlled,   I t t ld b il t ll d m onitored,  and  regulated  from  a  central   location Slide 8-156 Taxation E? commerce  taxation  illustrates  complexity  of   governance  and  jurisdiction  issues governance and jurisdiction issues U. S. sales  taxed  by  states  and  local  government MOTO  retailing E? commerce  benefits  from  tax  Ã¢â‚¬Å"subsidy† yOctober  2007:  Congress  extends  tax  moratorium  for   an  additional  seven  years an additional seven years Unlikely  that  comprehensive,  integrated  rational   approach  to  taxation  issue  will  be  determined  for   approach to taxation issue will be determined for some  time  to  come Slide 8-157 Net Neutrality Currently,  all  Internet  traffic  treated  equally  Ã¢â‚¬â€œ all  activities  charged  the  same  rate,  no   ll i i i h d h preferential  assignment  of  bandwidth Backbone  providers  would  like  to  charge   differentiated  prices  and  ration  bandwidth 2010,  U. S. ppeals  court  ruled  that  FCC  had  no   authority  to  regulate  Internet  providers Slide 8-158 Public Safety & Welfare Protection  of  children  and  strong   g sentiments  against  pornography Passing  legislation  that  will  survive  court   P i l i l ti th t ill i t challenges  has  proved  difficult Efforts  to  control  gambling  and  restrict   sales  of  drugs  and  cigarettes sales of drugs and cigarettes Currently  mostly  regulated  by  state  law Unlawful  Internet  Gambling  Enforcement  Act Slide 8-159 Insight on Society Internet Drug Bazaar Class Discussion Slide 8-160